In the earnings call with investors, Ek said that the company will not change its policies based on one creator or change it based on “any media cycle or call from anyone else.” Ek ultimately defended the company’s continuing use of Joe Rogan’s podcast in a heated employee town hall after the company reported weak quarterly earnings in February. And ad-supported revenue accounted for a record 15% of total revenues in Q4, with a double-digit increase in monthly active users engaging in podcasts compared to Q3.Įarlier this month, Spotify’s stock plummeted to a 21-month low after its Q4 earnings following pushback over Rogan’s unsubstantiated comments about the pandemic and COVID vaccines. Although reported then to be worth more than 100 million, the true value of the deal that was negotiated at the time, which covered three and a half years, was at least 200 million, with the. Swedish audio streaming platform Spotify reportedly paid 200 million for the exclusive streaming rights to The Joe Rogan Experience, double what has been. The streaming company recently reported 406 million monthly active users in Q4, up from 381 million from the previous quarter. In May 2020, after an intense courtship, Spotify announced a licensing agreement to host Mr. and 92 other markets, creating more growth opportunities for Spotify’s advertising business. Nor has there been a significant uptick in growth for Spotify’s user base, which hit 515 million in the. “The Joe Rogan Experience” is Spotify’s biggest podcast in the U.S. Earlier this month it made 200 employees redundant in a. And now Spotify and Amazon are considering bids on the podcasting platform Audioboom. Spotify bought podcasting company Gimlet Media and The Ringer, a podcast founded by ESPN alum Bill Simmons, for nearly $200 million. So, the day Spotify announced the they are onboarding Jow Rogan for 100 million dollars in 48 hours their Stock price went up by about 18 percent. In recent years, Spotify has made a bigger play for podcasting content as it aims to grow beyond offering music to its subscribers. Joe Rogan Mocks Anti-Vax Controversy in Stand-Up Set: ‘Don’t Take My Advice’
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